As of 2018 Instagram and Pinterest have made tremendous changes to the way marketers able to measure and track things like sales, leads and other important KPI’s that are relevant to the content that has been released by a specific brand or company. Since Instagram and Pinterest are purely visual platforms when it comes to all aspects of both platforms, keeping this in mind both of these platforms create a very captivating tool for marketers to use when making efforts to connect with their customers. Over the course of 2018 both social platforms have made significant changes to benefit marketers.
First off when looking at both platforms , they are becoming a ‘pay to play’ type of platform. One downfall of this change is that Instagram now has had to continuously change their Algorithm, which has been known to negatively affect brands organic reach. Second customers now can buy direct with Instagram shopping features, meaning that instagram provides you to essentially build your own e-commerce store. People can now create “shoppable” posts which are identified on account profiles by a white shopping bag icon at the top right-hand corner of posts. Lastly Instagram has allowed theres users to reach more followers organically with live streaming. Instagram live is a great way to connect with your audience, answer questions on the fly, and solve and problems they might have.
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